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YOUMake

PROJECT AIM

The project aim is to develop the capacity of consortia members to generate and disseminate knowledge regarding sustainability and social responsibility for the implementation of Sustainable Developments Goals policies.
In all activities are involved partners from five countries : Austria; Nepal; North Macedonia; Poland and Uzbekistan.
The common vision of the project consortia is progress for humankind through the implementation of the SDGs, the most ambitious global agenda ever seen: to end poverty, zero hunger, reduce inequality, and partnership for protecting the planet by 2030.
Focus is on arising knowledge for SDGs − Environmental, Economic and Social well-being for today and tomorrow;

TARGET GROUP

By using the Digital marketing 8P’s approach, it will be easier to engage the target groups and stakeholders: Citizens; CSOs; Business community; Public authorities and Policy makers, to wider understanding and urgent implementation of the concept of SDGs and challenges in the Circular economy as an existential form of business behavior committed to sustain-ability through using Digital marketing tools.
SDGs support includes a wide range of activities and aspects that can be implemented in everyday life of every human in each country.

PROJECT PARTNERS:

– Grenzenlos (former ICYE Austria) is part of an international youth exchange network (the ICYE Federation) and the oldest voluntary exchange organisation in Austria. ICYE was appointed as Peace Messenger by the UN in 1987 structures [ www.grenzenlos.or.at]
– Career Disha Nepal use online and offline solutions to bring independent and unbiased educational and career counselling tools and information to youth all over Nepal [www.careerdishanepal.org]
– Marketing Gate vision is a world without economic borders, where the humn rights will be protected and all discrimination will be eliminated.[www.marketinggate.org]
– Institute of New Technologies (INT) since 2004 has been working for the promotion, dissemination and collection of best practices among entrepreneurs and NGOs [www.newtechlodz.com]
– Tashkent State Pedagogical University named after Nizami

Project activities

A1: Kick-off meeting; Opening conference and Workshop.
Kick-off meeting will be dedicated to discuss starting point for analy-
sis, define dissemination strategy & schedule dissemination activities
and other action points.
11 participants = 5 partners * 2 participants + 1 support staff
Country of venue: Nepal

A2: Training or Trainers course [ToT]
ToT will generate the knowledge regarding sustainability and social
responsibility, providing youth with non-profit digital marketing „8Ps‟
mix and Social media tools focused on increasing the pressure on pub-
lic authorities and business sector for the implementation of SDGs
policies.
21 participants = 4 people from 3 partners [CDN; Marketing Gate and
TSDU] + 3 people from 2 partners [Grenzenlos and INT] + 3 people
working staff.
Country of venue: North Macedonia

A3: National Training Courses
All 5 consortium partners will organize their National training cours-
es. In all activities actively will be involved minimum 100 participants
(5 countries * 20 participants).
Place of venue: Austria; Nepal; North Macedonia; Poland and Uzbeki-
stan.

A4: Workshop & Final Conference & Evaluation Meeting
Workshop “My mYouth experience”
During the meeting partners will review progress of the last dissemi-
nation activities, results obtained thanks to the project, Final Report,
discuss Exploitation strategy and further possible collaboration.
11 participants = 5 partners * 2 participants + 1 support staff
Place of venue: Chirchik, Uzbekistan

Report on the Project: YouMake goes Bramberg

Being part of the project „YouMake“ has many advantages – one of them is getting the chance to organise a workshop with people outside the project. We decided to split our workshop into two parts. The first would take place in Bramberg, a town in beautiful Pinzgau, and the second one in the city of Salzburg.

What is it all about? For this workshop we wanted to focus on some special SDGs and do some practical work regarding this choosings. Because waste production and the single use of materials is a really big problem nowadays, we came up with the idea to create something during this workshop which helps us solving this problems. In this moment the idea of „keepthebottle“ was born. Andrea, one of three women of the organising team, has professional
felting skills which was really helpful for our project. Felting products consist of purely natural materials. The main things you need are whool, water and sope. If you take care where you buy the products, none of the materials strains our environment. Moreover, felting products are durable goods which means you profit a long time of it and don ́t need something new after a short period of time. Therefore, we wanted to give all of our participants the chance to create their own felting product and what could be better than a cover for a bottle? We definitely have to reduce our consumption of plastic and if somebody owns a glass bottle with a nice overlay, he or she would never buy a plastic bottle again for a long period of time.

The SDGs which were mainly focused in this project were:

#3 „good health and well- being“ because we don ́t ingest micro-plastic anymore
#6 „clean water and sanitation“ because we can always fill the glass bottle with natural tap water
#12 „responsible production and because we don´t need to buy plastic bottles anymore #14 „life under water“ because if we consume less plastic, there is less plastic waste which pollutes the oceans

On 26th of february the workshop in Bramberg occured. We invited different people who work with young adults in some kind of way to be part of our workshop and immerging themselves with us into the topics of SDGs, social media and felting.

Workshop Overview

We started the workshops with an introduction to the topic and Inge, the second woman of the organising team, introduced the SDGs and other important aspects concerning sustainability to the participants. Next, we made a quiz were we wanted to present some more facts about the SDGs and get a little insight what the participants already know about this topic. During these two parts we had some nice discussions with the group. They were really interested in this topic which was great because talking about an issue and get to know different perspectives is really enriching. The next item on the agenda was introducing the participants to the world of social media. For this, we decided to focus on Instagram-reels because it´s a really popular tool at the moment to present content on social media. Kathi, the third woman of the organising team, started with a few facts about Instagram and then showed the group shortly how a reel can be made directly on Instagram. Subsequently the group got a bit of time to produce a really short reel just to get to now the social media tool a bit more.

This was important because one of the outputs of the workshop should be that every group creates a reel with the content of the workshop. Then, the whole group was splitted into three groups and we continued with an introduction into the felting process. Andrea explained the main aspects of felting to the group and why this handcraft is great and sustainable at the same time. Afterwards, the participants started to prepare their whool and succeed in taking their first steps of felting. During that, Inge and two participants prepared a nice lunch for the whole group. This was definitely great for our well-being, however, we also wanted to show how a delicious sustainable meal could be like. It´s really important to care about which products you use and where you buy it, therefore this was another great opportunity to include the sustainble topic into our workshop. We enjoyed the tasty meal together and continued with talking about interesting topics. After our stomachs were filled, we went back to the felting process and the documentation of the workshop with the smartphones. The whole group worked together to get a nice bottle cover for every participant at the end of the day. A really nice aspect of this process was that they were together in one room and without any pressure the topic of sustainability got discussed. It was like there is this frame of SDGs and sustainability and inbetween is a lot of freedom to just talk with each other and benefit of other perspectives and experiences. Moreover, the teamwork of all participants was just great. We layered, washed, felted and created some really nice bottles together. What is more, the idea of „keepthebottle“ is not limited on this workshop. It was planned that all the participants leave at the end of the day with knowledge and new inputs about the topics felting, SDGs and social media and spread that to the young adults with whom they´re working. They got some prepared packages from us with all the necessary things which are needed to create a felting bottle cover. In this box is also an instruction included which should help to remember all the steps of the felting process. The idea was that they run through this process again with the young adults and during that they create a nice atmosphere for talking about SDGs. Futhermore, they can document everything and create a nice social media post for showing the world something about this great work. In this way, being creative and fabricating something really useful gets combined with the opportunity of talking about the important topic of sustainability with young adults.

HUGE THANKS: For us, it was such a pleasure meeting all this friendly and interested people. The relaxed atmosphere allowed us to talk about important topics while creating something artificial and enjoying time with nice people. As we all know, sustainability can be a really though topic to discuss also because it´s mentioned everywhere nowadays. The aim of the workshop was raising the awareness of the participants regarding sustainability and SDGs without saying what they have to do. Instead of that, we tried to create discussions which give us new thought-provoking impulses to these topics and allow us subsequently to intensify our thinkings about that. I can imagine we achieved that goal pretty well.

Project Updates/Newsletters:
1st Newsletter
2nd Newsletter

This project has been funded with support from the European Commission.

Erasmus+ Programme